Download FESTIVAL 2025

custom HOT SAUCEs

I was asked by Download Festival, one of the biggest rock & alternative music festivals in the UK, to create some artwork for a limited edition batch of hot sauces that they would be releasing in collaboration with UK hot sauce pioneers, Condimaniac. The hot sauces would be sold exclusively as a set at the Download 2025 festival merch stall along with loads of other goodies.

Each Sauce had it’s own unique identity; Smokey, sweet and of course, hot! The brief was to create three unique label designs that each had it’s own distinct identity, matching their flavour profiles, whilst still feeling like a cohesive set. And of course the labels had to include the iconic Download fest mascot, the Download Dog.