About

Soft Shock is an independent illustration and design studio based in London, run by artist and designer Luke Fairhead.

After graduating from The CASS School of Art in London in 2015 with a BA (hons) in Illustration, Luke worked as a Graphic Designer for over 5 years before deciding to pursue his passion as a freelance Illustrator and Designer in 2020. Since then he has worked with clients such as Shake Shack, Thameslink Rail and Condimaniac. 

His work is often influenced by his love of analogue methods such as Screen Printing and Lino - crafting limited colour palettes, textures and minor imperfections to create that hand-made look and feel. His work is inspired by cartoons, album cover art and pop surrealism. 

Covering everything from Murals, Packaging design, Album cover art to Branding - Soft Shock is a one stop creative shop, helping you take your project to the next level. 

 

About

Soft Shock is an independent illustration and design studio based in London, run by artist and designer Luke Fairhead.

After graduating from The CASS School of Art in London in 2015 with a BA (hons) in Illustration, Luke worked as a Graphic Designer for over 5 years before deciding to pursue his passion as a freelance Illustrator and Designer in 2020. Since then he has worked with clients such as Shake Shack, Thameslink Rail and Condimaniac. 

His work is often influenced by his love of analogue methods such as Screen Printing and Lino - crafting limited colour palettes, textures and minor imperfections to create that hand-made look and feel. His work is inspired by cartoons, album cover art and pop surrealism. 

Covering everything from Murals, Packaging design, Album cover art to Branding - Soft Shock is a one stop creative shop, collaborating with clients to help take their ideas to the next level.

 
 

Selected clients


Client testemonials