About


Soft Shock is a freelance illustration and design studio
based in Norwich, UK

Founded by Illustrator and Designer Luke Fairhead, Soft Shock specialises in vibrant and playful illustrations and murals with a contemporary, graphic twist. Working with a variety of international clients on projects ranging from bespoke food packaging, large-scale murals, book covers, branding and album covers.

Luke started his career as an illustrator studying Illustration at London Metropolitan University (The CASS). After graduating in 2015 he started his professional career as a graphic designer, while also working as a freelance illustrator in his spare time. In 2020 he took the plunge and founded Soft Shock Studio as an outlet for his freelance creative work. And the rest, as they say, is history!

Luke is a member of The AOI and his work is proudly AI free.

Client list: Condimaniac, Govia Thameslink, Shake Shack, Download Festival, Ticket Tailor, Aeguana, Boost Co, Work.Life, CareCo

 
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Services

  • Do you have an idea in mind where photography simply wouldn’t cut the mustard? Bespoke Illustrations can really help elevate a brand or product and help it to feel more personalised and thoughtful; whether it’s illustrations for a book, bespoke packaging, social media content or merch. Get in touch today if you’d like some help turning those ideas into reality!

  • Murals can really help transform average spaces into vibrant and inspiring places to be. I have lots of experience designing and painting murals for various spaces including homes, offices, warehouses and outdoor spaces. Sometimes it’s daunting to know where to start, so if you’re thinking of commissioning a mural, why not get in touch for a free quote today!

  • From logos, brand colours to the language you use, branding is such an important part of any business. A strong brand can really help you become recognisable and stand out from the crowd. I offer different packages depending on your budget and needs, so whether your just starting out or need help re-branding an existing business, I’m here to help!

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  • Luke did an amazing job with our office mural - he really understood what we were after, and created a design that truly captured that. From start to finish, the process went really smoothly, and our team now has a mural that they absolutely love! I highly recommend Luke to anyone looking for a mural artist.

    Karishma P

  • Luke was an absolute joy to work with on this design. He’s a strong communicator and very patient when I wasn’t able to get back to him quickly. Luke is incredibly talented and the piece of work truly reflects my personality because he took the time to not only fully understand the brief but how I weave in to the design also. I could not be happier with it!

    Emma D

  • Luke was fantastic to work with. He responded quickly, understood the brief, and added his own flair and ideas to the piece. The result is a strong book cover, delivered on time. I wouldn’t hesitate to collaborate with him again.

    Matthew T

  • Luke is an exceptional artists. His attention to detail was excellent and communication was fantastic too. I could't recommend him enough.

    John D

  • Luke is an amazing artist, talented and easy to work with! He fulfilled the brief perfectly and would easily go to him again for more murals in the future.

    Miguel M