Download festival 2025

The Brief: Download Festival, one of the largest rock and alternative music festivals in the UK, were releasing a limited edition hot sauce set to be sold at the festival from their official merch store.

The brief was a simple one. Each design had to incorporate the iconic Download Dog, however each bottle label needed to have it’s own unique identity that relates to the flavour profiles of the hot sauce.

The designs were created digitally using a combination of Procreate and Adobe Illustrator.